Planning

Planning plays an important role in the flower industry, both for purchasing and sales. Good planning can help manage inventory efficiently, reduce costs and increase profitability.

Procurement planning is the process of planning the purchase of flowers from growers or importers. This includes determining the quantity of flowers needed, determining the right time to buy flowers and determining the right suppliers. This requires knowledge of the flower market, flower availability, prices and quality of flowers. For example, companies need to consider seasonality of certain flowers and customer demand.

Sales planning is the process of planning the sale of flowers to end users such as florists, garden centres and wholesalers. This includes determining the quantity of flowers to be sold, determining the right time to sell flowers and determining the right sales channels. This requires knowledge of the flower market, customer demand and flower prices. For example, companies need to consider the quality of flowers and their availability.

Purchasing and sales planning should also work together. For example, companies need to make sure they have enough flowers to meet their customers' demand, while at the same time trying to keep their costs down. This allows a company to operate efficiently, and reducing costs and increasing profitability can be achieved.

Good planning is therefore indispensable in the flower industry for a business to be successful. Selling the right flowers at the right time and to the right customers at the right price is very important here.