Buying and selling

The flower sector is a competitive industry with many different types of flowers and plants being traded and sold to end users such as florists, garden centres, supermarkets and wholesalers. Both buying and selling play an important role in this sector, as companies need to ensure they have enough flowers to meet their customers' demand, while at the same time trying to keep their costs down.


Purchasing in the flower sector in many cases means buying flowers from growers or importers, and selling them to retailers, wholesalers or end users. This process requires a thorough knowledge of the different types of flowers, their availability, prices and quality. Companies must also take into account the seasonality of certain flowers and customer demand.


Purchasing management plays an important role here, with a company ensuring that the purchasing process runs efficiently, for example by negotiating prices with suppliers, managing stocks and planning the delivery of flowers.


Sales in the flower sector means selling flowers to end users such as florists, garden centres and wholesalers. This process requires a thorough knowledge of the flower market, customer demand and flower prices. Companies must also consider the quality of flowers and their availability. Sales can be made through various channels, such as through wholesalers or online through e-commerce.


Buying and selling are both important for a flower or plant business, without proper buying and selling, a business cannot survive. Here, good planning, advice and purchasing management are indispensable elements to be successful in this sector.